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VOICES OF SPEED: BRAND OF EXCELLENCE

Voices Of Speed

SPEED is the nation's first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services.

 

VOICES OF SPEED: BRAND OF EXCELLENCE

Sylvia Proudfoot profiles Seth Neiman

2010-05-17

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"Racing is not like business, and the reason is that the objectives you set are so different. In business, it's reasonably easy for people to comprehend how the economics of the business work and therefore to have an internal guidepost about what's good for the group they belong to and what isn't, and how that ought to balance their own personal interests. Racing isn't like that at all – it isn't the economic interests that matter. You don't make money winning races; you gather money in by being exciting and performing well and creating a certain environment."

I sat down for an interview with Seth Neiman and came away with an education.

After excelling in data networking and venture capital, Neiman turned his attention to sports-car racing. He won his first professional race in 2003, founded Flying Lizard Motorsports shortly thereafter and started racking up success. The Lizards finished second in the 2004 American Le Mans Series GT2 championship, won driver and team titles in 2008 and 2009 and have yet to finish a season outside the top three. They've earned class wins in the 12 Hours of Sebring and the Petit Le Mans, second in the Rolex 24 At Daytona and third at Le Mans. Not a bad start!

Privateers are the backbone of sports-car racing, but tilting against the big factory efforts can be daunting. Although many teams disappear after a season or two, the Lizards have survived and thrived. Their secret? Neiman outlined his blueprint for success...

Read more at SPEEDtv.com...



 
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